Overthinking seems like the “smart” way to launch, but it’s far less effective. Super-successful people do the opposite—they take action first, get real feedback, and learn from that, which is a million times more valuable than any book or course. And quicker! Most people: Overthink first, act later. Every successful entrepreneur: Act first, figure

When she was growing up, the father of Spanx founder Sara Blakely would ask her and her brother nightly: “What did you guys fail at this week?”

When in doubt, solve your own problems. If you are willing to pay for a solution, it’s likely others are, too. And at least you’ll have one happy customer—yourself.

Choose the three you think will be the most fun to work with.

Look for something working in one category and bring it to another. One of the largest drivers of AppSumo’s email list was giveaways. We realized this only after seeing a giveaway in a women’s fashion online site and trying it out ourselves. Sign up for and observe companies outside of your target market for inspiration.

Many struggle to make their first dollar because they are so focused on how to make their first million.

That’s where I found my superpower, which taught me a lesson I want to pass on to you: focus above all else on being a starter, an experimenter, a learner.

Now Where Do You Find Customers?

Focus on Zero to $1. Get that first dollar. That will create your momentum and build your belief in what you’re working on. Every company I started began with just one customer. Scaling comes later.