Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

And I promise, starting new things and following your fear makes life seem magical. You thought this was just about building a big beautiful business? Sure, it’s about that, too, but it’s also about using entrepreneurship as a way to renew and reinvent your life.

Only now do I understand what a problem that is, and how life-changing it can be to get someone to fully embrace what I call the NOW, Not How Habit.

It is deadly to build a business without first verifying that there are paying customers.

It is deadly to build a business without first verifying that there are paying customers.

execute the simple but effective three-step Million Dollar Weekend process for entrepreneurial experimentation that will be the engine to create your dream business: Finding Million-Dollar Ideas. How to find profitable business ideas The One-Minute Business Model. How to see if those opportunities can be $1 million businesses (and beyond) The 48-Ho

Don’t think about scaling, focus on starting.

In the beginning, founders should reach out to their friends, their former colleagues, their communities.

Develop Your Ask Muscle

What is one thing this morning that irritated me? What is one thing on my to-do list that’s been there over a week? What is one thing that I regularly fail to do well? What is one thing I wanted to buy recently only to find out that no one made it?