Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Find a problem people are having that you can solve. Craft an irresistible solution whose million-dollar-plus potential is backed by simple market research. Spend NO MONEY to quickly validate whether your idea is the real deal (or not) by preselling it before you build it.

I had the three Ws of the business figured out: Who: Found an audience of potential customers? People on Reddit. What: Worked backwards to find a problem they wanted solved? Imgur Pro at a discount. Where: Time for me to flex the Ask muscle and pitch some Redditors? Game on!

The most powerful growth tool today for solopreneurs is a system of content creation, audience building, and email marketing. We’ll set up this system in chapters 6 and 7.

And yet, even then, I knew I had something, a spark—or really, the ability to create sparks—but my gift was rough, messy, a talent that wasn’t yet a skill. I had this incredible knack for choosing great opportunities, but I kept failing.

What products are already selling a crap-ton? iPads, iPhones, etc. Basically, any product you’d find on Amazon’s Bestseller list would work here. How can you accessorize the product (for example, stickers for an iPhone) or sell a service to those people (teaching someone how to use an iPhone)?

Small EXPERIMENTS, repeated over time, are the recipe for transformation in business, and life. FEAR OF ASKING. Soon after starting, the fear of rejection emerges. You have some impressive skills, an amazing product, every advantage in the world, and you’ll never sell a thing if you can’t face another person and ask for what you want. Whether you w

FEAR OF STARTING. At some point people are told entrepreneurship is a huge risk, and you believed it. You figured more preparation, more planning, and more talking to friends would help you overcome your insecurities. But that inaction only breeds more doubt and fear. In actuality, the best way to learn what we need to know—and become who we want t

It is deadly to build a business without first verifying that there are paying customers.

Only now do I understand what a problem that is, and how life-changing it can be to get someone to fully embrace what I call the NOW, Not How Habit.