Million Dollar Consulting

Expertise: Logic makes us think, but emotion makes us act.

• Creating value is not time dependent at all. The old dictum, “If it hurts when you do that, stop doing that,” provides immediate value. • Standards of value change. Nordstrom once took back all returns, even dresses with perspiration stains and products not purchased there. Today, it is far more concerned with profit and has abandoned that policy

Figure 2-1 Creating market gravity

Here are the tenets of value, in your life and in your career, and most certainly with your clients: • Value is manifest in an improved condition. • Value is also manifest in maintaining the current condition through effective preventive work and flexibility in managing volatility. • There is more value in improving performance and raising the bar

If you are building a solo practice, which will generate cash for you every year but which obviously won’t be sold since it consists only of you, work toward your name as the brand. But if you’re building a boutique firm in which you reinvest every year so that you can sell it one day, make the business the brand so the brand equity is of value to