
Millennial Rebrand Syndrome


In the 1980s, VHS tape design was all about function meeting a certain kind of analog futurism. The cassettes themselves were minimal black plastic shells with clear labels but the packaging stood out. You’d see bold typefaces, rainbow stripes, geometric shapes, and metallic logos that gave even blank tapes a sense of importance. Each design elemen... See more
instagram.comAnalog media was a part of life. And there was so much of it: Daily newspapers, a gigantic TV that took up a lot of space, VHS tapes, DVDs, vinyls, audio cassette tapes, CDs, a large stereo to enjoy your music, books, encyclopedias to look something up, dictionaries, magazines for inspiration, recipe clippings, coupons, a physical calendar to remem... See more