Micro Trends and Indie Media
USING INNOVATIONS TO SPOT TRENDS ALLOWS YOU TO
David Mattin • Trend-Driven Innovation
A trend is a curated observation of the accelerating present.
Rohit Bhargava • Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)
Shifts are the long-term, macro changes (such as urban transition, aging populations, and climate change) that play out across years or even decades. While not consumer trends themselves, these shifts do and will continue to shape both the nature and direction of consumer trends.
David Mattin • Trend-Driven Innovation
Spotting the innovations that are exciting customers and analyzing them using the fundamental elements of trends is also disruptively faster and cheaper than deep ethnographic fieldwork.