micro-individuality

As TikTok video essayist Rayne Fisher-Quann wrote in her Substack essay on “micro-individuality”, “everyone seems to be more obsessed with individuality and differentiation than ever before, while simultaneously participating in one of the most intoxicating lifestyle reproduction mechanisms in human history.”

This also isn't everyone's experience. It's most true for Very Online people who have allowed their self-identity and sense of self-worth to be tied up in these spaces. This is much less true for people whose lives are rooted in real-world communities. The state of the post-individual is not a default all experience the same way. It's a condition o... See more