Metaverse, you’re cringe (right now)

How do we move out of this uncomfortable tech-for-tech phase into the Purpose Built Era? The Purpose Built Era is born out of discomfort, restlessness and our innate drive to always ask for more.

We will get ourselves to the Purpose Built Era in due time, but as designers, innovators, and leaders — we can start accelerating this shift by asking the right questions. Instead of asking “How do we get into the Metaverse?” start asking: how can we f ocus on strategic, needs-based innovation.