Metaverse, you’re cringe (right now)

We will get ourselves to the Purpose Built Era in due time, but as designers, innovators, and leaders — we can start accelerating this shift by asking the right questions. Instead of asking “How do we get into the Metaverse?” start asking: how can we f ocus on strategic, needs-based innovation.

How do we move out of this uncomfortable tech-for-tech phase into the Purpose Built Era? The Purpose Built Era is born out of discomfort, restlessness and our innate drive to always ask for more.