Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.

Viewing something as abstract as inflation in human terms has an explanatory power of the only sort that makes sense to most people.

The CONDUIT Metaphor

Our observations about how a language can reflect the conceptual system of its speakers derive in great part from the work of Edward Sapir, Benjamin Lee Whorf, and others who have worked in that tradition.

The most fundamental values in a culture will be coherent with the metaphorical structure of the most fundamental concepts in the culture.

TIME IS MONEY

language is metaphorically structured.

Symbolic metonymies that are grounded in our physical experience provide an essential means of comprehending religious and cultural concepts.

orientational metaphors,