Metaphors We Live By Quotes by George Lakoff

Second, the metaphor does not merely entail other concepts,

New metaphors are mostly structural.

what we have called metaphorical thought. Metaphor is thus imaginative rationality.

Our concepts structure what we perceive, how we get around in the world, and how we relate to other people. Our conceptual system thus plays a central role in defining our everyday realities.

Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.