Metaphors We Live By

They are natural in the following sense: These kinds of experiences are a product of

synecdoche, where the part stands for the whole,

These metaphors are appropriate

we don't just talk about arguments in terms of war. We can actually win or lose arguments.

The metaphorical concepts TIME IS MONEY, TIME IS A RESOURCE, and TIME IS A VALUABLE COMMODITY form a single system based on subcategorization, since in our society money is a limited resource and limited resources are valuable commodities.

Second, the metaphor does not merely entail other concepts,

The essence of metaphor is understanding and experiencing one kind of thing in terms of another.

Basicness

Human spatial concepts, however, include UP-DOWN, FRONT-BACK, IN-OUT, NEAR-FAR,