
Metaphors We Live By

various dimensions (participants, parts, stages, etc.) are categories that emerge naturally from our experience.
George Lakoff • Metaphors We Live By
From the experientialist perspective, metaphor is a matter of imaginative rationality.
George Lakoff • Metaphors We Live By
CONSCIOUS IS UP; UNCONSIOUS IS DOWN
George Lakoff • Metaphors We Live By
LIFE IS A GAMBLING GAME
George Lakoff • Metaphors We Live By
Similarities may be similarities with respect to a metaphor.
George Lakoff • Metaphors We Live By
from which the object—namely, the statue—emerges.
George Lakoff • Metaphors We Live By
Quantifying
George Lakoff • Metaphors We Live By
The very systematicity that allows us to comprehend one aspect of a concept in terms of another
George Lakoff • Metaphors We Live By
Moreover, the metaphor, by virtue of giving coherent structure to a range of our experiences, creates similarities of a new kind.