Metaphors We Live By

THE PLACE FOR THE INSTITUTION

Structure:

LOVE is not a concept that has a clearly delineated structure; whatever structure it has it gets only via metaphors.

puts aside some of our love experiences and picks out others to focus on as if they were our only experiences

TIME IS A MOVING OBJECT

EMOTIONAL EFFECT IS PHYSICAL CONTACT

is not merely INFLATION IS A PERSON. It is much more specific, namely, INFLATION IS AN ADVERSARY.

Social and physical basis:

The word or grammatical device that indicates ACCOMPANIMENT also indicates instrumentality.