Metaphors We Live By

When two metaphors successfully satisfy two purposes, then overlaps in the purposes will correspond to overlaps in the metaphors.

features of what we may call a "prototypical" or "paradigmatic" case of direct causation.

concept as basic as CAUSATION is not purely emergent or purely metaphorical. Rather, it appears to have a directly emergent core that is elaborated metaphorically.

Basicness

There are two sources of such complexity: (1) there are often many metaphors that partially structure a single concept and (2) when we discuss one concept, we use other concepts that are themselves understood in metaphorical terms,

emphasis on the construction of coherence via experiential gestalts provides an account of what it means for something to be significant to an individual.

Experientialism answers no to both questions.

We have talked throughout of metaphorical concepts as ways of partially structuring one experience in terms of another.

UNDERSTANDING IS SEEING; IDEAS ARE LIGHT-SOURCES; DISCOURSE IS A LIGHT-MEDIUM

New metaphors, by virtue of their entailments, pick out a range of experiences by highlighting, downplaying, and hiding.