
Metaphors We Live By

PRODUCER FOR PRODUCT
George Lakoff • Metaphors We Live By
We argue, on the contrary, that the only similarities relevant to metaphor are similarities as experienced by people. The difference between objective similarities and experiential similarities is all-important,
George Lakoff • Metaphors We Live By
definition
George Lakoff • Metaphors We Live By
LOVE is not a concept that has a clearly delineated structure; whatever structure it has it gets only via metaphors.
George Lakoff • Metaphors We Live By
This is a case of what we will call metonymy. Here
George Lakoff • Metaphors We Live By
CONTROLLER FOR CONTROLLED
George Lakoff • Metaphors We Live By
but, to our knowledge, no political ideology addresses the main issue head-on.
George Lakoff • Metaphors We Live By
These metaphors are appropriate
George Lakoff • Metaphors We Live By
We have talked throughout of metaphorical concepts as ways of partially structuring one experience in terms of another.