Metaphors we believe by

If media and machines have fused into one great engine of scale, what stands opposite it? Man’s search for meaning . But in an age of accelerating extremes, even meaning must market itself to remain relevant. We like to think it waits patiently in our private lives — but I suspect that’s wishful thinking. Meaning too must earn its keep.6

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Science and philosophy have replaced religion as mainstream ‘belief systems’ of modernity; religion, based on an outdated and untranslated mythology, cannot hope to compete with modern systems of knowing; Christian religion has been based on the authority of tradition, and modern people do not care for tradition. Religion can only mean something ag

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