Personal brand with Brian Lovin // Metamuse podcast episode 51

Examples of people doing a great job with personal brands:

• Creator - Lex Roman: Lex is always experimenting with new revenue streams, often talking to different audiences and launching new products. She does a great job of organizing all that info clearly and updating it on her website.


• Independent - Bri Leever: Bri’s LinkedIn is a great example for

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7. Personal brand: what are you known for in the ecosystem? Why would they pick you over other angels and micro-funds?

8:05 - Building a public presence. Learning something. And then turning around and sharing that is learning in public. Essentially blogging got Shawn the job he has today… And also helped him transition from a front-end career to back-end. Became known for this essay: https://www.swyx.io/learn-in-public/

Reputational capital -- the way your name rings out in rooms you aren't even in, simply when your topic of expertise comes up. (Hopefully in a good way!)

Kevin Kelly has this great idea that you need your own distinct definition of success. For me, success would be cultivating a very specific reputation. I'd like my reputation to be "talk to that guy and you'll leave energized, thinking about something new. Good things will happen, and it'll generally cost you nothing."