Examples of people doing a great job with personal brands:

• Creator - Lex Roman: Lex is always experimenting with new revenue streams, often talking to different audiences and launching new products. She does a great job of organizing all that info clearly and updating it on her website.


• Independent - Bri Leever: Bri’s LinkedIn is a great example for

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In my opinion, the guiding light for your content should be to curate the best possible ideas in one place. Your brand is a collection of all the ideas you care about, in your own words, under one account on the internet.

Personal Publishing Principles

My Personal Site

This is the best place to build relationships.

This is the best place to offer my products and services.

This is the best introduction for possible readers, employers, friends, neighbors, distant relatives, etc. When someone does a search, this will be a lot better to see than some errant comment on... See more