Mental Models

William Lidwell, Kritina Holden, Jill Butler Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web

Steve Mulder

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Streetlights and Shadows

Gary A. Klein

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Clayton M. Christensen How Will You Measure Your Life?

Don Norman The Design of Everyday Things

Strategic Storytelling

Dave McKinsey

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