Memes in Digital Culture (The MIT Press Essential Knowledge series)
level: memes shape the mindsets, forms of behavior, and actions of social groups.
Limor Shifman • Memes in Digital Culture (MIT Press Essential Knowledge)
Memes may dominate how we communicate online, but in the last few years, their rapid spread has also necessitated the birth of a parallel, shadow ecosystem, where the best ideas are paradoxically harder to find. Not everyone wants their ideas to go viral anymore. One friend writes a newsletter that he asks people not to share around. Another publis... See more
Introducing: Antimemetics (my new book!)
hypermemetic: memes are present in the public and private sphere not as sporadic entities but as monstrously sized groups of texts and images.
Limor Shifman • Memes in Digital Culture (MIT Press Essential Knowledge)
it may be useful to turn Dawkins’s definition on its head by looking at memes not as single ideas or formulas that propagate well, but as groups of content items.
Limor Shifman • Memes in Digital Culture (MIT Press Essential Knowledge)
There was, however, an alternative theory. The internet was not primarily a channel for the transmission of information in the form of evidence. It was better described as a channel for the transmission of culture in the form of memes. Users didn’t field a lot of facts and then assemble them into a world view; they fielded a world view and used it ... See more