Memes in Digital Culture (MIT Press Essential Knowledge)
Cult of the Dead Cow: How the Original Hacking Supergroup Might Just Save the World
amazon.com
I assert that both viral and memetic content involve engaged communication, albeit associated with different engagement levels. In the case of the viral, the communication may involve personalized meta-comments (for example, “Don’t try this at home”), whereas memetic content invites modifications of the text itself.
Limor Shifman • Memes in Digital Culture (The MIT Press Essential Knowledge series)
