Memes in Digital Culture (MIT Press Essential Knowledge)
norms are often rooted in the history of pop-culture genres and fan cultures:
Limor Shifman • Memes in Digital Culture (MIT Press Essential Knowledge)
small cultural units of transmission,
Limor Shifman • Memes in Digital Culture (MIT Press Essential Knowledge)
reducing culture to biology narrows and simplifies complex human behaviors.
Limor Shifman • Memes in Digital Culture (MIT Press Essential Knowledge)
dissemination of memes, she submits, is based on intentional agents with decision-making powers:
Limor Shifman • Memes in Digital Culture (MIT Press Essential Knowledge)
based on the differentiation between memes and meme vehicles.
Limor Shifman • Memes in Digital Culture (MIT Press Essential Knowledge)
the intense emotions and dramatic statements characterizing both sides of the memes debate need to be toned down.
Limor Shifman • Memes in Digital Culture (MIT Press Essential Knowledge)
may lack analytical power, as it assembles very different elements under its large conceptual tent.
Limor Shifman • Memes in Digital Culture (MIT Press Essential Knowledge)
Three main attributes ascribed to memes are particularly relevant to the analysis of contemporary digital culture: (1) a gradual propagation from individuals to society, (2) reproduction via copying and imitation, and (3) diffusion through competition and selection.