Memes in Digital Culture (MIT Press Essential Knowledge)

attention can be directly tied to mimesis:

based on the differentiation between memes and meme vehicles.

seeking cultural equivalents for all principal evolutionary genetic concepts,

the eroding boundaries between top-down pop culture and bottom-up folk culture in contemporary society.

This book is a first step in bridging the yawning gap between (skeptic) academic

User-generated versions of an Internet meme may serve as a way to have it all:

This book was written—and should be read—as a primer for the study of Internet memes.

the ways in which addressers position themselves in relation to the text, its linguistic codes, the addressees, and other potential speakers.

a group of digital items sharing common characteristics of content, form, and/or stance, which (b) were created with awareness of each other, and (c) were circulated, imitated, and/or transformed via the Internet by many users.