Memes in Digital Culture (MIT Press Essential Knowledge)

but it does not offer an in-depth contextual analysis of all the memes mentioned.

and (enthusiastic) popular discourse about memes.

referential

issues

we should look at memes from a communication-oriented perspective.

Keying, as noted above, is the tone, or modality, of the internal framing of discursive events as formed by their participants.

the meme is the best concept to encapsulate some of the most fundamental aspects of the Internet in general,

using language in a playful and non-obliging way.

“Internet meme” is commonly applied to describe the propagation of items such as jokes, rumors, videos, and websites from person to person via the Internet.