“Internet meme” is commonly applied to describe the propagation of items such as jokes, rumors, videos, and websites from person to person via the Internet.

people use memes to simultaneously express both their uniqueness and their connectivity.

the process of imitation combines overt copying and reversing aspects of the original event.

Three main attributes ascribed to memes are particularly relevant to the analysis of contemporary digital culture: (1) a gradual propagation from individuals to society, (2) reproduction via copying and imitation, and (3) diffusion through competition and selection.

campaign videos tend to describe both the problems of gay teens and their solutions as associated with the private domain.

issues

object of analysis:

the concept—deliberately connoting “mimesis”—is flexible enough to capture a wide range of communicative intentions and actions,

at the very basis of meme diffusion