Meh-ification, the plot thickens?
Today’s music landscape is one defined by abundance and immediacy. In a chronically-online world, everything is overground immediately. Scenes have to work really hard to stay underground and even then, some eagle-eyed A+R or marketing person is going to see the buzz and try to bottle its essence for wider consumption. Underground never stays ‘unde
... See moreMark Mulligan • Rise of an Anti-Algorithm Music Counterculture [Mark Mulligan]
she was an early critic of how the streaming economy relies less on delivering hit tunes than on keeping us within a narrow gradient of chill vibes