Saved by Danielle Vermeer
Meet the TikTokers educating Gen Z on sustainable fashion
Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.
Danielle Vermeer • Goodwill Hunting #21: joining a startup
Raeburn, a label based in London that focuses on responsible and innovative design, hosts a variety of workshops where attendees are invited to design and customise their own items, using off-cuts from the atelier.