Meet RUKA: The Hair Brand Creating Personalised Extensions To Match Black Women’s Hair Textures

In the beauty sector, hair extensions represent a multi-billion dollar industry that many consumers are not aware of. In recent years we have seen celebrities such as Kim Kardashian increase the awareness around these products. However, for decades the majority of sales have come from the black community. Currently, it’s estimated that the average ... See more

Despite this, there are very few multinational organizations that have innovated in the space... In addition to the sheer size of the market, trends continue to evolve as more black consumers seek hair extensions that match their natural curly hair texture. One entrepreneur building a multinational business that aims to cater to this new trend in t... See more