Media Accounting 101: Books, Appholes & Publications
The grand move from fixity to flows can be starkly illustrated in the status of books. Books began as authoritative fixed masterpieces.
Kevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Marshall McLuhan chose Marcel Duchamp’s work The Bride Stripped Bare by Her Bachelors, Even (also known as The Large Glass) as inspiration for the title The Mechanical Bride because he saw in Duchamp’s piece a powerful metaphor for the dehumanization, fragmentation, and mechanization of human experience in the modern, media-saturated world.
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