Traditional publishers and social networks will have to compete with self-serve platforms to offer creators the best growth, monetization, and infrastructure. That’s a win for audiences who get more diverse content, as well as creators who get a more stable career path.

Fast-forward to today, and your options are much improved. Journalists, and many other types of creators, now have what I call “audience portability”. They can bring their fans with them when they switch employers…and many are discovering the best employer is themselves.