Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

the best idea should win, not the biggest title, and that still holds true today.

Google turned to its mission statement: Organize the world’s information and make

radical, qualitative improvement,

Stop: When a red zone (“at risk”) goal has outlived its usefulness, the best solution may be to drop it.*

Or as Larry Page would say, winning organizations need to “put more wood behind fewer arrows.” That, in very few and focused words, is the essence of our first superpower.

They promote internal networking.

In one California study, people who recorded their goals and sent weekly progress reports to a friend attained 43 percent more of their objectives than those who merely thought

Establish clear criteria. Recognize

An OBJECTIVE, I explained, is simply WHAT is to be achieved, no more and no less. By definition, objectives are significant, concrete, action oriented, and (ideally) inspirational. When properly designed and deployed, they’re a vaccine against fuzzy thinking—and fuzzy execution.