Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

“You’re not going to get the system just right the first time around. It’s not going to be perfect the second or third time, either. But don’t get discouraged. Persevere.

Objectives and key results are the yin and yang of goal setting—principle and practice, vision and execution. Objectives are the stuff of inspiration and far horizons. Key results are more earthbound and metric-driven.

Stay flexible.

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“We will achieve a certain OBJECTIVE as measured by the following KEY RESULTS. . . .” Bill’s a.m.b made the implicit explicit to all.

A limit of three to five OKRs per cycle leads companies, teams, and individuals to choose what matters most. In general, each objective should be tied to five or fewer key results.

Precisely because OKRs are transparent, they can be shared without cascading them in lockstep.

Those who do more than anyone thinks possible . . . with less than anyone thinks possible.*

Superpower #3: Track for Accountability In God we trust; all others must bring data. —W. Edwards Deming