For an idea to resonate, it needs to do the following:

Something in my subjective experience or previous insight connects to the idea in front of me and gives it potency. The connection between two ideas always carries the possibility of a third, new idea.

It moves me through language. I might find the phrasing particularly harmonious, the choice of... See more

If you want people to care about your ideas, read this book. Especially if you: • Write online • Make content • Run a business Banger. (my notes are on the right) https://t.co/f3yr8I5otU

Bernadette Jiwa has written half a dozen extraordinary books that humanize the too-often industrialized craft of marketing.

In Story Driven, she makes it clear that if we merely try to fill a hole in the market, we’re doomed to a cycle of rearview-mirror behavior. We’re nothing but a commodity in the making, always wary of our competition. We have... See more