Meaningful: The Story of Ideas That Fly
Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
Matthew Dicks • 5 highlights
amazon.com
Bernadette shares ten things that good stories do; if the story you’re telling yourself (and others) doesn’t do these things for you, you might need to dig deeper and find a better story, one that’s more true and more effective. Good stories: 1. Connect us to our purpose and vision for our career or business. 2. Allow us to celebrate our strengths
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
The Heath brothers came up with six factors that determine the ‘stickiness’ of an idea. To survive and thrive, messages need to be: - Simple - Unexpected - Concrete - Credible - Emotional - Stories