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Meaningful Metrics: How Data Sharpened the Focus of Product Teams
Retention tactic example: Machine Learning to predict advertiser churn
Pinterest has two core groups to retain; the users of the platform and the advertisers who advertise on the product.
This example shows how Pinterest has built proprietary technology to predict if an advertiser is likely to churn. The model uses over 200 different data points to a
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Tanay Jaipuria • Duolingo and Consumer Subscription Businesses
