McKinsey & Company’s Go-to-Market Strategy as a Startup

Each micro-startup gets to leverage the technical infrastructure, distribution engine, and existing customer base of a large company. But the GM model requires complex coordination of resources across the company – new product leaders need to push the marketing team to highlight their capabilities, train the sales team on selling their product, and... See more

As divergent as the product considerations, business model, or go to market strategy may need to be in order to find success in new geographies, a shared point of view on the value of expansion and a collaborative internal approach to accomplishing goals abroad needs to be established.