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McKinsey & Company’s Go-to-Market Strategy as a Startup
Each micro-startup gets to leverage the technical infrastructure, distribution engine, and existing customer base of a large company. But the GM model requires complex coordination of resources across the company – new product leaders need to push the marketing team to highlight their capabilities, train the sales team on selling their product, and... See more
John Luttig • Rippling and the Return of Ambition
They generally occur after the company has made full investments in product design, manufacturing, engineering, marketing, and distribution. Hence, middle managers—acting in both their own and the company’s interest—tend to back those projects for which market demand seems most assured.
Clayton M. Christensen • The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
With the innovation of the org chart McCallum eased the tradeoff between scale and efficiency that many organizations face as they grow. This new ‘operating system’ for firms operates even more effectively in modern times by leveraging the internet, but the tradeoff between scale and efficiency has not gone away. Structures and processes that work ... See more
Omar Shams • The AI Organization, part I - by Omar Shams - mutable.ai
leveraging product investments in a deliberate way so the go-to-market machinery can achieve a business's goals.