The lore is easy to read, because there’s nothing to read, only to feel.

The Lore Zone: How to Read the Internet Libby Marrs & Tiger Dingsun

These virtual paths might lead anywhere — the emptier the signifier, the further it can float.

The Lore Zone: How to Read the Internet Libby Marrs & Tiger Dingsun

lore can form basically around anything, because the internet has enabled communities to form around any arbitrary point of connection. These communities develop their own lexicon of memes, jargon, and behaviors, their own body of knowledge and aesthetic sensibilities, their own vibe.

The Lore Zone: Introduction: 9999 Tiger Dingsun & Libby Marrs