Maximum conviction — Martin Weigel

Every human, every business, and every brand has a superpower within them. Dolly Parton gives us all the wisdom and direction we’ll ever need. “Find out who you are and do it on purpose.” Because, to paraphrase Dr. Seuss, with feet in our shoes, brains in our head, and conviction in our heart, oh, the places we’ll go.

The fact of the matter is whether as a human being, business, or brand, conviction born of self-knowldege is the thing that gets us through uncertainty, adversity, and turbulence. It is the root of agency, because it clarifies choices and decisions. Being deliberate and decisive, having real intention and doing things on purpose is impossible witho... See more

But it takes nothing away from her indisputable talent to also observe that Bush was lucky to have encountered people who rather than try and commodify and shave the edges off her art and persona in the name of a quick win, committed to her for the long term, invested in her development both as a human being and as an artist, and encouraged her to ... See more