Matter

Taste manifests as a combination of history, design, user experience, and embedded values that creates emotional resonance — that defines how a product connects with people as individuals and aligns with their identity. None of the tactical things alone are taste; they’re mere artifacts or effects of expressing one’s taste. At a minimum, taste isn’... See more

Mathematician Jim Simons on being guided by beauty:

“You might think 'building a company that's trading bonds, what's so aesthetic about that?' What's aesthetic about it is doing it right. Getting the right kind of people, approaching the problem, and doing it right it's a beautiful thing to do something right.”

There is beauty in something well-made. The fine fit of a tailored suit. The delicate stitching of a vibrant rug. The mechanical elegance of a well-tuned watch, ticking silently. The same aesthetic laws that govern these objects – and innumerable others – apply to the business world, too. There is such a thing as a beautiful, elegant business. Not ... See more