Matter
web.getmatter.com
Matter
3 Context, or “Why it matters”: We’re all faking it. Mike and I learned this speaking to Fortune 500 CEOs. We all know a lot about a little. We’re too ashamed or afraid to ask, but we almost always need you to explain why your new fact, idea or thought matters. 4 The choice to learn more, or “Go deeper”: Don’t force someone to read or hear more tha
... See morewhatever question we ask, we will focus on the answer.