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Once consumer spending switched toward digital distribution and the adoption of new devices, the overall competitive value of these new technologies became clear, and all major game makers moved to adopt new innovations and strategies. Rather than selling individual units to consumers and emulating the product model, the service-based approach has

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he way we develop, discover, and play games is rapidly evolving.

For creative firms, success in the digital era depends on the ability to develop innovative business models. Brilliant content alone is not enough to accomplish critical or commercial success: it also requires identifying and tapping into a talent pool, marketing effectively, securing appropriate funding, partnering with other value chain participa

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Despite skepticism, gaming is big & rapidly growing: $152bn and ~10% CAGR. Netflix said “We compete with (and lose to) Fortnite more than HBO”. Very few business models work in gaming other than simply building successful games: most of the money in the industry stays with the game developers/publishers and the major gaming/streaming platforms.