Mastering the Rockefeller Habits

The six areas we addressed to professionalize our operation were: Leadership: We cast a vision for our company that included three economic priorities (chapter one) and made sure every role in the company supported those priorities. Marketing: We clarified our marketing message and invited our customers into a story (chapter two) in which their pro

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your team must master, using our tools, four fundamentals: • In leading People, take a page from parenting: Establish a handful of rules, repeat yourself a lot, and act consistently with those rules. This is the role and power of Core Values. If discovered and used effectively, these values guide all the relationship decisions and systems in the co

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