Mastering Account Management
- Look for questions to answer.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Start with questions. Asking good questions is the simplest way to demonstrate your expertise. Experts know what to ignore and what to capture, and they can gently guide conversations to meaningful conclusions.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
