Master Plan, Part Deux

Musk flipped from being an apostle of automation to a new mission he pursued with similar zeal: find any part of the line where there was a holdup and see if de-automation would make it go faster.

Tesla was in danger of becoming just one more electric car in a market flooded by them. So they started electrifying different kinds of vehicles and innovating charging networks and retail and service, batteries and supply chains. They’re ensuring that the competition has to fully disrupt every part of their operations to even enter the race. Once

His son Saxon, who is autistic, had recently asked an offbeat question that resonated: “Why doesn’t the future look like the future?” Musk would quote Saxon’s question repeatedly. As he said to the design team that Friday, “I want the future to look like the future.”