The median bootstrapped B2B SaaS company currently spends around 90% of its annual recurring revenue on costs—25% on go-to-market strategy and execution, 24% on research and development, 15% on administrative and miscellaneous expenses, 13% on website hosting and implementation, and 10% on customer retention. Each of these categories of cost is now... See more
From the 2000s onwards, cloud computing, especially SaaS as the new delivery model had a significant impact on the productivity space (enabled by the explosion of internet speed). Advantages such as low setup & infrastructure costs, high scalability and automatic updates have been so revolutionary (2nd wave of differentiation) that on-premise softw... See more
As modern consumer behaviour evolves, more and more solutions across their lifestyles are on-demand and flexible. Committing to a recurring purchase of a product that may not even work for you is starting to feel a little tired.