Mass Observation

the observation of things and the accumulation of material’.
Ian Leslie • Curious: The Desire to Know and Why Your Future Depends On It
We can now measure and analyze dimensions of personal and social life that we wouldn’t even have thought to measure a decade or two ago. It was always theoretically possible for us to count our steps, but altogether impractical. Now we can have it done for us passively. Indeed, as most of us know all too well, all manner of information about us and... See more