Social media seems to have this intrinsic character of convergence. I talked about that in a previous newsletter. The idea that once you become a part of a digital community, your very participation in that community further optimizes the platform’s convergence upon a single set of ideas, idioms, modes, or what have you.
The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every intera... See more