Marshall McLuhan, W. Terrence Gordon - Understanding Media_ the Extensions of Man_ Critical Edition-Gingko Press
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Marshall McLuhan, W. Terrence Gordon - Understanding Media_ the Extensions of Man_ Critical Edition-Gingko Press
A key method of ‘understanding media’ in the McLuhan tradition is: by examining the nature of the form, you can gain insight into the nature of the effect, and that the place to begin in examining the nature of the form is by tracing it back to its human origin.
Reading, and Understanding Media
According to McLuhan, every medium is an extension of our physical or mental faculties.
Andrey Mir • The Digital Reversal. Thread-saga of Media Evolution
The transformative effects of mechanical tools are indeed hard to detect. The effect of electronic media was so intense that people began recognizing it. Still, they mostly focused on the content, linking outcomes to the content of media and trying to fix the content.