Marketplaces, Lead Generation, and Brokerages
jared.xyz
Marketplaces, Lead Generation, and Brokerages
Sales-led companies oen add a bottom-up self-serve product, primarily to drive lead gen
Lenny's Newsletter • GTM motions of 30 B2B SaaS companies
Type of marketplaces
SaaS: software that businesses access online and purchase via a subscription e.g. Slack, Adobe, Atlassian
SaaS-like Network: any number of different models where a business sells software to businesses online and that software supports the interaction between the business customer and their end consumer. The business does not cha
