Marketplaces, Lead Generation, and Brokerages
jared.xyz
Marketplaces, Lead Generation, and Brokerages
Sales-led companies oen add a bottom-up self-serve product, primarily to drive lead gen
Lenny's Newsletter • GTM motions of 30 B2B SaaS companies
All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces - Above the Crowd
Bill Gurleyabovethecrowd.comService marketplaces must continuously provide value in terms of either discovery, convenience or trust. In line with this, successful service marketplaces tend to be either repeated-discovery, online-first or SaaS-enabled.
Julia Morrongiello • Winning Strategies for Service Marketplaces
As a general rule, horizontal markets are too large and expensive for self-funded startups to navigate.
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
Vertical service marketplaces can optimize around one or a few adjacent verticals, but the low frequency of most verticals (other than cleaning and lawn care) creates challenges.
Jonathan Lai • The Founder's Dilemma: To Compete or Unbundle | Andreessen Horowitz
Vertical marketplaces that involve fractionalized labor (eg, tasks, gigs, freelance work or short-term assignments) are particularly interesting. These fractionalized labor marketplaces have three key advantages over pure job sites that are focused on full-time employment. First, the fractionalized labor marketplaces tend to have high repeat usage ... See more
Jeff Fluhr • LinkedIn is the New Craigslist
Sales-led companies often add a bottom-up self-serve product, primarily to drive lead gen