Marketplaces, Lead Generation, and Brokerages
jared.xyz
Marketplaces, Lead Generation, and Brokerages
Type of marketplaces
SaaS: software that businesses access online and purchase via a subscription e.g. Slack, Adobe, Atlassian
SaaS-like Network: any number of different models where a business sells software to businesses online and that software supports the interaction between the business customer and their end consumer. The business does not cha
The other is ideally lead gen. You're creating relationships that otherwise wouldn't have been created. The thing you try to avoid is "Okay, I have a relationship with my car repair man, my hair stylist, my whatever and it's a frequent relationship." Those don't do well because the service provider, they'll pay a little bit for convenience. They'll... See more
Invest like the Best • Building & Investing in Marketplaces
There are so many ways to purchase B2B leads that once you nail product marketing to differentiate your offering, you are on your way to success
Execs • Sunil Rajaraman (VP of B2B Marketing at GoodRx)
