Marketplaces, Lead Generation, and Brokerages
updated 9d ago
Marketplaces, Lead Generation, and Brokerages
- The other is ideally lead gen. You're creating relationships that otherwise wouldn't have been created. The thing you try to avoid is "Okay, I have a relationship with my car repair man, my hair stylist, my whatever and it's a frequent relationship." Those don't do well because the service provider, they'll pay a little bit for convenience. They'll... See more
from Building & Investing in Marketplaces by Invest like the Best
Bryant Wu added
sari and added
- Friction of Supplier Sign-Up. Supplier aggregation is the easy part. Aggregating demand early in a company's growth is much more difficult and crucial than supplier aggregation.
- Size of the Market Opportunity. The new online marketplace may not be able to cover large portions of certain industries. Some markets are not good candidates. Wit
... See morefrom All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces - Above the Crowd by Bill Gurley
Mo Shafieeha added
- Product-oriented marketplaces (e.g. EBAY, TDUP*, Faire*) primarily match supply and demand in goods and then enable the payment for and fulfillment of those goods. The way these marketplaces achieve leverage is by driving the cost of the transaction down.
from Firehose #194: ⚖️ Operating leverage. ⚖️ by Alex Taussig
sari added
- What does that really mean? It means that you don't have to put a bunch of marketing into growing your business, which also means that most of the efforts in the company, especially in the early stages happen from a product-driven perspective. Product-driven, customer-obsessed firms generally tend to have the initial potential of becoming internet-... See more
from Internet Scale Businesses by Invest like the Best
sari added
- Marketplaces win if they can more cheaply attract demand/supply then their competitors and are then able to extract the most value possible from the network without increasing churn. Upwork did this via the press. Fiverr did it via viral growth loops. Braintrust does it with crypto.
from Crypto Has A Use Case by Every
sari added
- Of course, there’s a downside to this ad-driven model. 3-sided marketplaces are less durable than 2-sided ones. Why? Because for the content, attention is demand. When the advertisers “steal” part of the attention, the core marketplace gets less of it and becomes weaker.
from Media Marketplaces and the Future of Digital Media by James Currier
sari added