Marketing Won't Save You. Your Consumers Will.
Culture, Relevance and Death: A Creative Strategy Seppuku
linkedin.comWe've found recurring patterns in new product monetization failure. While you might think many types of flaws can cause products to flop in the marketplace, we actually have found that monetizing failures fall into only four categories: Feature shock: cramming too many features into one product—sometimes even unwanted features—creates a product
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