Marketing to the 50+ crowd: A booming opportunity | MarTech
What’s striking about older Americans is the disconnect between their financial muscle and the number of products and services targeting them.
Rex Woodbury • Building for the Barbells
As I said in the previous point, there’s an increasing number of people who are aged 55+, who are still working (especially that in many societies we’ll work longer), have money to spend, are fit/healthy and who have specific needs. This is why I think models like Wisr (a marketplace for senior talents listed on the landscape) or a Peloton for... See more
Clement Vouillon • Monitoring carbon offset reforestation projects
Over the past decade we have seen a wave of consumer fintech innovation unbundle the traditional bank and financial services platforms as younger customers have poured in to those emerging leaders. But no recent consumer-focused fintech player has built a new, large financial services platform specifically focused on America’s aging population.... See more