Marketing to the 50+ crowd: A booming opportunity | MarTech
martech.org
Marketing to the 50+ crowd: A booming opportunity | MarTech
Brands hire Gen X and boomer influencers as the 'power of the silver influencer' rises
Kimeko McCoydigiday.com
People did not want to be interrupted by marketers or harassed by salespeople. They wanted to be helped. The world has changed dramatically: People no longer live, work, shop, and buy as they did a decade or two ago. And yet, businesses still try to market and sell like it's the 1990s.
Brian Halligan, Dharmesh Shah • Inbound Marketing
Marketing in the AI era is a game of extremes. Average no longer cuts it.… | Kieran Flanagan | 30 comments
linkedin.com
The top consumer markets ahead for the larger, aging Baby Boom generation are: 1. Discretionary health care and wellness 2. Nursing home and assisted living facilities 3. Health and life insurance 4. Retirement and financial planning 5. Home maintenance services