What’s striking about older Americans is the disconnect between their financial muscle and the number of products and services targeting them.

As I said in the previous point, there’s an increasing number of people who are aged 55+, who are still working (especially that in many societies we’ll work longer), have money to spend, are fit/healthy and who have specific needs. This is why I think models like Wisr (a marketplace for senior talents listed on the landscape) or a Peloton for... See more

It’s not just brands that recognize the trend. Agencies see it, too. Edelman last year built out the Longevity Lab, a group of 55 and up influencers across entertainment and fashion verticals to act as ambassadors to brands, according to Jackie Cooper, senior advisor and chief brand officer at Edelman. Edelman helped launch Dove’s Beauty Never Gets... See more