Marketing to the 50+ crowd: A booming opportunity | MarTech

A rising opportunity in this space are tools specifically designed for the ‘amateur’ marketer - an ‘easy button’ that would, in a couple of taps create the creative, let you test different versions, balance and optimize budget across several different channels and generally let the business owners focus on operating the business while someone else ... See more

As I said in the previous point, there’s an increasing number of people who are aged 55+, who are still working (especially that in many societies we’ll work longer), have money to spend, are fit/healthy and who have specific needs. This is why I think models like Wisr (a marketplace for senior talents listed on the landscape) or a Peloton for boom... See more

Long overlooked, seniors are now increasingly comfortable using the web and deeply engaged on social platforms.