Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

Gabe Weisert

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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Jean-Noël Kapferer

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Secrets of Sand Hill Road

Scott Kupor

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Misbehaving: The Making of Behavioral Economics

Richard H. Thaler

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The Little Book of Valuation

Aswath Damodaran • 16 highlights

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