Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
The last piece of data, on the right, illustrates the business impact metrics: RPC (the revenue per click), ROI (the return on investment), and Margin (typically revenue minus campaign cost).
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Big Data, Analytics, and the Future of Marketing & Sales
McKinsey Chief Marketing & Sales Officer Forum
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Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing
amazon.com