Marketing Management, 15/E With Indian Case Study
Trends Synthesis Report
This report aggregates and synthesizes insights from several analyses on consumer trends in India. The contents are divided into three major sections: Dominant Trends in B2C and B2B, Emerging Consumer Trends with Business Implications, and Detailed Content Consumption Behaviors segmented by Gen Z, Gen Y, and Gen X. The report... See more
This report aggregates and synthesizes insights from several analyses on consumer trends in India. The contents are divided into three major sections: Dominant Trends in B2C and B2B, Emerging Consumer Trends with Business Implications, and Detailed Content Consumption Behaviors segmented by Gen Z, Gen Y, and Gen X. The report... See more
