Marketing Malpractice:The Cause and the Cure
In nearly all the markets we have analyzed, some segments of customers struggle more than others to get a job done.
Anthony W. Ulwick • Jobs to Be Done
What are they trying to do? Do they recognize and prioritize this problem? What is motivating them to solve the problem? What compels them to take action? What in this product delivers the most value? Who is most likely to value and buy this product? What starts the journey toward acquiring the product? How might a product get discovered and become
... See moreMartina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
The advent of mass marketing changed all that, of course. Today, digital consumers are accustomed to having your best offer presented to them on demand, with little to no human interaction. Things have become incredibly fragmented. With every passing day, our prospects are exposed to ever-more-amazing offers – especially on the Internet. So the ver
... See moreSabri Suby • SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle
Who is my customer? What are they buying? Why are they buying it?