Marketing Malpractice:The Cause and the Cure

Know Your Customers’ “Jobs to Be Done”

David S. Duncanhbr.org

A Quickstart Guide to Positioning

April Dunfordlennysnewsletter.com

Competing Against Luck: The Story of Innovation and Customer Choice

Clayton M. Christensen

amazon.com
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Jobs-to-be-Done: A Framework for Customer Needs

Tony Ulwickjobs-to-be-done.com
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The Brand Positioning Edition

Noah Brierwhyisthisinteresting.substack.com
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