Marketing Malpractice:The Cause and the Cure
There are six core insights to uncover: Job. What did they try to accomplish? Alternatives. What other solutions have they used or considered in the process? Struggles. What problems were they trying to solve? Segment. What customer information is relevant to the story? Category. What other things belong in the same group as this product or
... See moreLouis Grenier • Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business, Finding Your People, and Building a Durable Brand
Marketing strategy: This is the work of positioning, story telling, status and affiliation. It’s understanding network effects, the user experience and the change we seek to make. Good marketing strategy overcomes just about everything else. Some of my books are about this.
Promotion : This is more tactical. It’s coupons and PR and perhaps... See more
Promotion : This is more tactical. It’s coupons and PR and perhaps... See more