Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
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Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
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Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
Irene Pereyra • 4 highlights
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CLARIFY YOUR MESSAGE SO CUSTOMERS LISTEN • Go to mystorybrand.com and either create a StoryBrand BrandScript or log in to your existing BrandScript. • Either alone or with a team, brainstorm what potential desires your customers might have that you can fulfill. • Make a decision. Choose something your customer wants and fill in the “character” modu
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