Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

If you fear asking people for money in exchange for your product or service, you do not believe in your product or service. You do not believe it will solve your customers’ problems, resolve their pain, or improve their lives. If that’s the case, find a new product. But if you truly have medicine that will take away people’s pain or problem, sell i

most stories start with a character who wants something followed by a scene in which an enormous challenge is placed between where the character is and what the character wants. It’s the crossing of that distance that makes the story work.

Often called a logline, a one-liner is a one-statement description of the story you are inviting people to experience.

A one-liner 2. A website or landing page. 3. A lead-generating PDF 4. An email nurture campaign 5. An email sales campaign

After reading this paragraph, they suddenly know what’s been troubling them, how to overcome whatever has been troubling them, and what steps they need to take to move forward. Their world, as it relates to your product and service, now makes sense.

Being friends with your customers is a great idea, but don’t forget, this is a business relationship and business relationships are, by nature, transactional. And there is nothing wrong with a transactional business relationship.

directly writing the first three sections so they vacillate from positive to negative to positive is going to give your message a familiar and attractive flow.

how you can solve their problems, help them survive, and improve their lives?

When it comes to marketing, the header on your website, the subject line