Marketing is hard. | Adam Ferrier
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Marketing is hard. | Adam Ferrier
Isn’t pretty much everybody and their cousin/brother/uncle now a “digital marketing expert”?
analytics and strong marketing experience, and very few individuals are proficient in all of these skills.
Trying harder is not the secret of marketing success. Whether you try hard or try easy, the differences are marginal. Furthermore, the bigger the company, the more the law of averages wipes out any real advantage of a trying-harder approach.
During that time, I've seen a lot of marketing methods come and go. I've tried pretty much everything under the sun, and many didn't work as well as I'd hoped.